2. Young & dynamic: Simple and clear graphic elements; modern sans-serif fonts; bright colours, but still recognizable in monochrome and small size.
3. Safety: A brand related to an apartment needs to convey a sense of safety and reliability, so it is necessary to maintain a balance of graphics and text. The overall shape is preferably a regular geometry; the font-weight is at least ‘regular’.
4. Warmth & ideal: Conveying the ideal and warmth in the graphics, hoping to remind people of images such as light, future, distance, home, etc. The logotype should have some humanistic style.
5. Internationalization: As the target users include international students, both Chinese and English versions of the logo are required. At the same time, they should match each other for consistency.